THE NINTHWAVE CONCEPT
The NinthWave Concept is the business theme of JD & Associates Enterprises. After you read the story you will see that businesses have to prepare for the future. They cannot wait until the future overwhelms their current strategy. JD & Associates Enterprises, Inc. was founded in 1999 to look to the future and then determine the opportunities available to healthcare providers and vendors. This is more true today as we harmonize clinical and technology in this new era of healthcare systems. The change is not a revolution but an evolution and we do have time to develop a future strategy based on projections of the new world of healthcare.
There is an old sea story by an annonomous person about the NinthWave. This theme has been my personal theme since 1970 when I was a product Manager at E.R. Squibb and giving a speech on a new product to hundreds of Squibb field representatives. The first presentation was before PowerPoint and Keynote. We used glass slides. My presentation was a five screen slide production on the NinthWave Concept. The slides and music were originally given to me by the Carabiner, Inc. a New York City creative presentation company.
THE NINTHWAVE STORY
“The bravest men in song and story are those who fight the waves, defy the elements and tame nature’s fury. Therein lie the ingredients of heroic deeds. But, wise men study nature’s ways, quietly observe which way the tides are running.. from which direction the winds do blow and seek to find the secret of the waves. When the ocean is running high, no prudent fisherman puts to sea… No ships cast off, no sails unfurl. No swimmers seek the water. Wise men avoid the storm, and they are wary too, of ca;,… the summer doldrums, when nothing stirs, no breath of air, not a ripple. The sailor waits the favorable wind. The fisherman times his departure by the tides. And the surfer patiently holds out for the big ones. Each man making ready the tools of his trade.. meticulous preparation… for, when the moment strikes and the tide Is right. There is a tide in the affairs of men, which taken at the flood, leads on to fortune; omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat; and, we must take the current when it serves, of lose our ventures. There is an ancient superstition of the sea that one wave will come along which is invariably mightier than those preceding. It is the ninth wave. Surfers watch the ocean’s movements, counting, calculating, waiting for the biggest one of all. This is the one that calls for special striving. No time for hanging back. The mighty ninth is worth our best. When the waves are riding strong, the biggest is the one to give your all for. The culminating of all practice, all rehearsal. To catch it at the critical moment requires a special skill… timing our movements to mount it at its peak.. hesitation brings the dreary prospect of being left behind while others move ahead.. and yet.. too hasty action means a drubbing and defeat. The mighty ninth wave. The winning wave. There is no greater force unless it be an idea whose time has come. An idea,, a coming together of wants, needs, desires.. building up slowly, inexorably, across an entire land.. a trend… today, we the crest of such a trend,, our own tide, take at the flood, a wave as powerful and as richly laden as,,, the ninthwave, slow gathering fold by fold all its loose-flowing garments into one, plunges upon the shore, and floods the dun pale reaches of sands, and changes them to gold. The ninthwave.. to each of us comes a time when such a wave must break. Are we prepared to make the most of such a powerful gift? Of such a positive pressure?” Unknown – Transcribed by John F. Derr, R.Ph. 1970
There is an old sea story by an annonomous person about the NinthWave. This theme has been my personal theme since 1970 when I was a product Manager at E.R. Squibb and giving a speech on a new product to hundreds of Squibb field representatives. The first presentation was before PowerPoint and Keynote. We used glass slides. My presentation was a five screen slide production on the NinthWave Concept. The slides and music were originally given to me by the Carabiner, Inc. a New York City creative presentation company.
THE NINTHWAVE STORY
“The bravest men in song and story are those who fight the waves, defy the elements and tame nature’s fury. Therein lie the ingredients of heroic deeds. But, wise men study nature’s ways, quietly observe which way the tides are running.. from which direction the winds do blow and seek to find the secret of the waves. When the ocean is running high, no prudent fisherman puts to sea… No ships cast off, no sails unfurl. No swimmers seek the water. Wise men avoid the storm, and they are wary too, of ca;,… the summer doldrums, when nothing stirs, no breath of air, not a ripple. The sailor waits the favorable wind. The fisherman times his departure by the tides. And the surfer patiently holds out for the big ones. Each man making ready the tools of his trade.. meticulous preparation… for, when the moment strikes and the tide Is right. There is a tide in the affairs of men, which taken at the flood, leads on to fortune; omitted, all the voyage of their life is bound in shallows and in miseries. On such a full sea are we now afloat; and, we must take the current when it serves, of lose our ventures. There is an ancient superstition of the sea that one wave will come along which is invariably mightier than those preceding. It is the ninth wave. Surfers watch the ocean’s movements, counting, calculating, waiting for the biggest one of all. This is the one that calls for special striving. No time for hanging back. The mighty ninth is worth our best. When the waves are riding strong, the biggest is the one to give your all for. The culminating of all practice, all rehearsal. To catch it at the critical moment requires a special skill… timing our movements to mount it at its peak.. hesitation brings the dreary prospect of being left behind while others move ahead.. and yet.. too hasty action means a drubbing and defeat. The mighty ninth wave. The winning wave. There is no greater force unless it be an idea whose time has come. An idea,, a coming together of wants, needs, desires.. building up slowly, inexorably, across an entire land.. a trend… today, we the crest of such a trend,, our own tide, take at the flood, a wave as powerful and as richly laden as,,, the ninthwave, slow gathering fold by fold all its loose-flowing garments into one, plunges upon the shore, and floods the dun pale reaches of sands, and changes them to gold. The ninthwave.. to each of us comes a time when such a wave must break. Are we prepared to make the most of such a powerful gift? Of such a positive pressure?” Unknown – Transcribed by John F. Derr, R.Ph. 1970